Freudenberg Home and Cleaning Solutions LTD t/a Vileda is a limited partnership registered in England and Wales with registration number LP003997 and whose registered office is at 2 Chichester Street, Rochdale, Lancashire, OL16 2AX (“Freudenberg Household Products”).
The Vileda Online Shop is fulfilled by Laundry Company and your contract is with D F Sales Limited t/a Laundry Company, registered in England and Wales with Company Registration No. 05700537 and VAT Reg. 877305890, whose registered office is at 5a Babdown Airfield, Babdown, Tetbury, Gloucestershire, United Kingdom, GL8 8YL (“Laundry Company”).
Freudenberg Household Products and Laundry Company (“We”) are committed to protecting and respecting your privacy. This Policy sets out the basis on which any personal data (as defined below) we collect from you, or that you provide to us will be processed by us and why we require it. Please read this Policy carefully to understand our views and practices regarding your personal data and how we will treat it. We are joint data controllers for the purposes of the relevant data protection legislation.
It is important that you read this Policy together with any other privacy notice or fair processing notice that we may provide to you on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your personal data. This Policy supplements any other such notices and is not intended to override them.
If you have any questions about this Policy or wish to send us a request to exercise any of your legal rights, please contact us customercare.uk@fhp-ww.com. We have also appointed a Data Protection Officer, Mark Lockwood, who is responsible for overseeing all data protection matters and compliance with this Policy. The Data Protection Officer can be contacted at:
Data Protection Officer
Freudenberg Home and Cleaning Solutions LTD
2 Chichester Street
Rochdale
OL16 2AX; or
“Personal data” means any information which identifies (or from which we can identify) a natural person. We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows.
Information you give us
You may give us information about you by registering to use our website, filling in forms on our website, corresponding with us by phone, e-mail or otherwise, subscribing to our newsletter, subscribing to any of our services, searching for a product, placing an order on our website, if you choose to leave a comment on our blog, or when you report a problem or otherwise interact with our website.
The information you give us may include your first name, maiden name, last name (“Identity Data”), your address, e-mail address, phone number (“Contact Data”), financial and credit or debit card information you provide to us when you place an order (“Financial Data”), details about payments to and from you and details about other goods you have purchased from us (“Transaction Data”), your interests, preferences, feedback and survey responses (“Profile Data”) and your preferences in receiving marketing from us and third parties and communication preference (“Marketing and Communications Data”).
Information we collect about you
With regard to each of your visits to our website we may automatically collect the following information through the use of log files, cookies or other similar technologies (which is explained in our Cookie Policy):
Information we receive from other sources
We may receive information about you from other sources, for example if you use any of the other websites we operate or any other service we provide. We are also working closely with third parties (including, for example, other members of the Freudenberg group of companies, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.
We take steps to ensure that any such third parties are legally permitted or required to disclose such information to us. Examples of information we may receive from other sources include: demographic information, device information (such as IP addresses), location, and online behavioural data (such as information about your use of social media websites, page view information and search results and links) from analytics providers and search engine providers (for example, Google).
Aggregated Data
We also collect, use and share “Aggregated Data” such as statistical or demographic data. Aggregated Data may be derived from your information but does not constitute “personal data” in law as it does not directly or indirectly reveal your identity. For example, we may aggregate (i.e. combine with information relating to others) your Usage Data to calculate the percentage of users accessing a specific feature of our website. However, if we combine or connect Aggregated Data with your information so that it can directly or indirectly identify you, we treat the combined data as personal data which will be handled in accordance with this Policy.
Special Categories of Personal Data
We do not collect any “Special Categories” of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). We also do not collect any information about criminal convictions and offences. We do not knowingly collect and personal data about children.
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide the minimum required data when requested, we may not be able to perform the contract we have or are trying to enter into with you or provide you with the information you have requested (for example, to provide you with your order). If this is the case, we may have to cancel our agreement with you to provide the goods which you have requested, and will notify you accordingly.
Our website uses cookies to distinguish you from other users of our website and to enhance customer experience. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website. For detailed information on the cookies we use and the purposes for which we use them please visit our Cookie Policy.
We will only use your personal data when the law allows us to. We have set out below a description of all the ways we intend to use your personal data and which of the legal bases we intend to rely on in order to do so.
“Legitimate Interests” means the interest of our business in conducting, protecting and managing our business to enable us to give you the best service or products and a secure experience when you use our website. We ensure that we will consider and balance any potential impact on you and your rights before we process your personal data for our Legitimate Interests. We will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
The information you give to us
The information we collect about you
Your Technical Data and Usage Data will be used:
For more information on how we use cookies or other similar technologies for these purposes, as well as how to opt-out of the use of cookies, please visit our Cookie Policy page.
Information we receive from other sources
We may use this information alone or combine this information with information you give to us and information we collect about you for our legitimate business interests in order to enhance our ability to provide relevant marketing and content to you and to help develop and provide you with more relevant products and services.
We will only use your personal data for the purposes of which we collected it, unless we reasonably consider that we need to use it for another lawful reason and that reason is compatible with the original purpose. If you require an explanation as to how the processing of the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent when this is required or permitted by law.
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA). Your personal data may also be processed by staff located outside the EEA that work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data you agree to this transfer, storing or processing.
Whenever we transfer your personal data outside of the EEA, we will take all steps reasonably necessary to ensure that your data is treated in accordance with this Policy and that a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006. This includes our parent company, Freudenberg Home and Cleaning Solutions LTD, who is responsible for hosting this website and storing personal data securely on our behalf. Personal information we share may include Contact Data, Profile Data and Transaction Data if you have placed an order with us. Under no circumstances are any credit or debit card details shared.
We may share your information with selected third parties including business partners, suppliers and sub-contractors if it is necessary for the performance of any contract we enter into with them or you in order to provide you with our products. This includes:
We may also disclose your personal information to third parties in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets. Alternatively, if our assets are acquired by a third party, any personal data held by it about our customers will be one of the transferred assets. If a change happens to our business, the new owners may use your personal data in the same way as set out in this Policy.
We may also be under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions of supply and other agreements, or to protect the rights, property, or ourselves, our customers, or others.
https://www.freetreats.vileda.co.uk/
TLC UK Marketing provides promotional and prize fulfilment services. We collect personal details in order for us to fulfil campaign registrations and fulfilment including name, email address, country of residence (UK or ROI) and storage of purchase receipt as an image.
Data is stored in a UK data centre (Memset) and is deleted 3 months after the campaign’s redemption period has ended.
There’s no direct sharing of information between Vileda and TLC, only what the customer/claimant inputs in order to claim their rewards.
Our website may provide links to third party websites (such as social media accounts including Facebook, Twitter and Pinterest), plugins and applications. Our website may also, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. If you follow a link to any of these websites, these websites will have their own privacy policies and we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to any third party websites.
This website uses web analysis services from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
The information is transmitted to Google servers in Europe and processed there. Transmissions to Google LLC based in the USA cannot be ruled out. For data transfers to the USA, Google has joined the EU-US data protection framework (EU-US Data Privacy Framework), which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission in 2023. We have concluded an order processing contract with Google, which contractually ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
Google processes the information collected for the purpose of evaluating the use of the website, compiling reports on web activity and providing other services relating to website activity and internet usage. The IP address is shortened by the last digits so that no personal reference can be established. Google stores the data for a period of 14 months.
As an extension of Google Analytics 4, the Google Signals service is also used. With Google Signals, we can receive cross-device reports from Google. If you have activated the "personalized ads" in your settings in your Google account and linked your Internet-enabled devices to your Google account, Google can analyze the usage behavior across devices and derive information based on this when you give your consent to the use of Google Analytics 4. You have the option of deactivating the "personalized ads" function in the settings of your Google account and thus turning off cross-device analysis in connection with Google Signals.
Cookies will only be set on the device you are using if you have given us your consent to do so. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the "Cookie Consent Tool" provided on the website.
You can find more legal information about Google services under https://policies.google.com/privacy?hl=en&gl=en and https://policies.google.com/technologies/partner-sites
AKAMAI TECHNOLOGY
This website uses the Akamai Technology and cloud infrastructure services that distributes, accelerates and protects online applications. The Akamai A2 cookie is used to reduce page load time by using the Adaptive Acceleration feature. Adaptive Acceleration (A2) provides a suite of functionality on the Akamai intelligent Edge Platform that continuously applies performance optimizations to help improve overall digital experience for website users.
The Akamai Technology JavaScript snippet is inserted in the HTML of our website to gather anonymously data for measuring online performance. We anonymize IP addresses processed on Akamai edge servers to perform geolocation and mapping services when delivering and securing our website. The Akamai technology is, by default, limited to collecting only anonymized personal IP address data that is absolutely necessary. After geolocation services have been performed IP address that is collected when the content hits the Akamai server is immediately discarded. You can find more information about data protection policy of Akamai here
Our website uses social plugins (plugins) from the social networking website, www.facebook.com, operated by Facebook Inc., 1601 South California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins can be identified by one of Facebook’s logos (a white “f” on a blue tile or a “thumbs-up” icon), or the phrase “Facebook Social Plugin”. The list of Facebook social plugins and their appearances can be found here: http://developers.facebook.com/docs/plugins/.
While visiting our website your browser will contact the Facebook server and load the visual presentation of the plugin as well as present it to you. During your visit, Facebook receives information concerning your visit to our website as well as further data such as your IP address. These activated plugins allow Facebook to know that you have visited this particular page on our website. If you are logged in to Facebook at the time, it can associate your visit to the page to your Facebook account. If you interact with the plugins, for example by clicking the ‘Like’ button or by posting a comment, the information you give is then sent directly to Facebook and saved there. If you do not have a Facebook account, it is still possible for Facebook to identify and store your IP address after you have clicked the Facebook note. To find out more detail about Facebook’s data collection practices and your respective rights and privacy options, please see Facebook’s Data Protection Policy: https://www.facebook.com/about/privacy/.
If you do not want Facebook to collect data about you from our website and connect it to your member data saved on Facebook, you must log out of Facebook before visiting our website and clicking the Facebook note.
We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in an anonymous form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile.
Cookie list (statistic): https://www.vileda.co.uk/cookie-listM
Cookie name: _hjSessionUser{site_id}
Description: Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to our site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
Duration: 365 days
MailJet Newsletter
This website uses the services of Mailjet for sending and analyzing newsletters. The newsletter contains news, offers, product tests, competitions and further information about our brand. MailJet SAS. is a simplified joint-stock company under French law ("Société par actions simplifiée"), registered in the Paris Commercial Register under number 524 536 992, with registered office at 13-13 bis, rue de l'Aubrac – 75012 Paris. The parent company of MailJet is Mailgun Technologies, Inc, 112 E Pecan St. #1135, San Antonio, Texas 78205, United States of America.
If we have asked for your consent and you have given it, we will process your e-mail address in order to conduct e-mail marketing and, if necessary, other personal data in order to address you personally in the process. The legal basis for the processing is Art. 6 para. 1 EU General Data Protection Regulation (GDPR).
The automatic information processing is notified to the French Data Protection Authority CNIL (under the numbers 1527459 and 1527474) and will be updated if necessary.
With the help of Mailjet we can analyze our newsletter campaigns. We also use remarketing measures to show you’re the relevant online advertising. When you open an e-mail sent with Mailjet, a file contained in the e-mail (so-called web beacon) connects to Mailjet's servers exclusively in Europe with Google Cloud Platform in Frankfurt (Germany) and St. Ghislain (Belgium) and also with OVH in Roubaix (France). In this way, it can be determined whether a newsletter message has been opened and which links have been clicked, if any. In addition, technical information is collected (for example time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. They are used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.
If you do not want analysis by Mailjet, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. To withdraw your consent, you can use the link provided for this purpose in the emails or unsubscribe from the following link.
The data processing takes place on the basis of your consent (Art. 6 para. 1 EU General Data Protection Regulation GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
The data provided by you for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after unsubscribing from the newsletter. Data stored by us for other purposes remain unaffected by this.
For more information, please refer to Mailjet's privacy policy at: https://www.mailjet.com/privacy-policy/ and https://www.mailjet.com/gdpr.
We have concluded a so-called "Data Processing Agreement" with MailJet, in which we oblige MailJet to protect the data of our customers and not to pass it on to third parties. Legal basis: Art. 28 GDPR.
Clarity enables us in making data-driven decisions on what works and what doesn’t. Clarity captures the interactions on our website such as how the page has rendered and what interactions users undertake such as mouse movements, clicks, scrolls. Clarity uses marketing cookies to track visitors across our website. When the script is installed, Clarity’s cookies send anonymous and non-personally identifiable information about website users. Clarity is a user behavior analytics tool that helps us understand how users interact with our website. Clarity is GDPR-compliant as a data controller. For more information, see the Microsoft Privacy Statement: https://privacy.microsoft.com/privacystatement and https://docs.microsoft.com/en-us/clarity/cookie-consent. You can opt out of Microsoft Clarity cookies by clicking on cookie settings and preferences here.
Functions from Twitter services are integrated into our webpages. These functions are offered by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. By using Twitter and the function “Retweet”, the webpages that you visit will be linked with your Twitter account and made public to other users. Information is also transmitted to Twitter in this way.
We would like to point out that we, as providers of the website, do not receive information about the contents of the transmitted data or their use by Twitter. For more information, please see Twitter’s privacy statement at http://twitter.com/privacy.
You can change your privacy protection settings for Twitter in your account settings at http://twitter.com/account/settings.
We will only retain your personal data for as long as necessary to fulfil the purpose we collected it for, or for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. Further details of retention periods for different aspects of your personal data are available upon further request by contacting us.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
All information you provide to us is stored on the secure servers of our parent company, Freudenberg Home and Cleaning Solutions LTD on our behalf. All payment transactions are encrypted over an SSL secured connection or are handled securely on our behalf by our carefully selected payment providers. We use our best endeavours to ensure that your data is treated securely and in accordance with this Policy and that we will comply with the relevant data protection legislation within the United Kingdom.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. Our confidentiality and database access controls are reviewed periodically and are updated as required in order to ensure that we are handling personal data securely.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. Please note that the transmission of information via the Internet is not completely secure. Although we shall do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we shall use effective safeguarding procedures and security features to try to prevent any unauthorised access to your personal data.
Under certain circumstances, you have the following rights:
Please see the relevant sections below for further details on your rights as a data subject. You can exercise any of the above rights by emailing us at customercare.uk@fhp-ww.com. You also have the right to lodge a complaint with the Information Commissioner’s Office if you are unhappy in any way with how we have treated your personal information. We would, however, appreciate the chance to deal with your concerns before you approach the Information Commissioner’s Office, so please contact us in the first instance.
We shall comply with any request made under this section as soon as possible, and normally within one month from the date of your request. However, if necessary, for example if your request is particularly complex or we receive a number of similar requests, we may extend this period by an additional two months, but we shall notify you if we need to do this.
You will not usually have to pay a fee to access your personal data (or to exercise any of your other rights). However, please note that where we receive requests under this section which are manifestly unfounded or excessive, for example because they are repetitive in nature, we may:
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
You have the right to request a copy of the information that we hold about you at any time. This enables you to receive a copy of the personal data that we hold about you and to check that we are lawfully processing it. Please note that in most circumstances, we shall not make a charge for this. However, we may charge a reasonable fee based on administrative costs for any further copies requested. RIGHT TO RECTIFICATION You are able to amend and update your contact details and other preferences at any time by contacting us customercare.uk@fhp-ww.com
However, you also have the right at any time to ask us to rectify any personal data that we hold for you which is incorrect or incomplete. This enables you to have corrected any incomplete or inaccurate data we hold about you, though we may need to verify the accuracy of the new data that you provide to us.
If we have disclosed any incorrect or incomplete data to any third parties, we shall inform them of any necessary amendments or corrections made to your personal data under this section.
You have the right to ask us to erase the personal data that we hold about you in circumstances where:
Please note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
You can ask us to restrict how we use your data in the following circumstances:
You have the right to obtain from us all personal data which you have provided to us in a structured, commonly used and machine readable form, provided that such data was processed based on your consent, or for the purpose of a contract between us and the processing was carried out by automated means.
Please note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
This will allow you to move, copy or transfer personal data easily from one IT environment to another. Alternatively, we can transmit such data directly to another organisation. Please note that we shall not be able to comply with a data portability request if this will affect the rights and freedoms of others.
You have the right to object, on grounds relating to your particular situation, to our processing of your personal data where we are doing this for the performance of a task carried out in the public interest (which we shall have told you about, if applicable), or where we are carrying out processing for the purposes of legitimate interests pursued by us.
You also have the right at any time to ask us not to process your personal data for direct marketing or profiling purposes (to the extent that such profiling is related to such direct marketing). We shall have informed you before the time we obtained your personal data whether we intend to process your personal data for this purpose, or if we intend to disclose your information to any third party for such purposes.
Where you have given us your consent to our processing of any of your personal data, you have the right to withdraw your consent at any time, for example if you no longer wish us to share your information with third parties for marketing purposes (where you have previously consented to this). However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.
If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent. In addition to any other way we make available to you to withdraw your consent, you may also withdraw your consent at any time by contacting us at customercare.uk@fhp-ww.com
We reserve the right to update this Policy at any time. Any changes we may make to our Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. When edited in any way the date at the bottom of this page will be updated. It is therefore advised to frequently check this page for any changes.
If you do not wish to receive information from us, you can call us on 0345 7697 356 or fill in our contact us form here customercare.uk@fhp-ww.com. Alternatively, you can unsubscribe by clicking the link at the bottom of the newsletter or e-mail communication you have received from us.
Use of JENTIS Data Capturing Platform
We are using the JENTIS Data Capturing Platform (DCP), a server-side Tracking service of JENTIS GmbH (Schönbrunner Straße 231, 1120 Vienna). The JENTIS DCP is a tag management platform for a simplified and clear integration of analysis and advertising services.
JENTIS is used for the purpose of website optimisation. For this purpose, data is collected, processed and forwarded to the tools already listed in this privacy policy. JENTIS only processes data that cannot be traced back to a person. IDs set are merely random products and are used for anonymous recognition. Your IP address is shortened before it is saved so that it cannot be traced back to you personally. This information is stored in browser cookies that can be found in our cookie consent tool. You can find more information about data processing by JENTIS in the privacy documentation.
The legal basis for processing is your consent in accordance with Section 25 (1) TTDSG (Telecommunications Telemedia Data Protection Act) in conjunction with Art. 6 (1) a) GDPR (General Data Protection Regulation). Another legal basis for the use of “JENTIS Essential Mode" is the legitimate interest pursuant to Art. 6 (1) f) GDPR. Our legitimate interest is based on the optimization of our online offering and our website.
We have concluded a data processing agreement with JENTIS, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties. JENTIS processes and stores your data in the EU/EEA. If a transfer of data takes place to Switzerland, the adequacy decision of the EU Commission provides an appropriate guarantee for an adequate level of protection.
Our website is maintained by service providers who act as our processors. All service providers are contractually obliged to treat the data confidentially.
The provision of your personal data is voluntary, solely based on your consent.
You can withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal. To do so, please click here to make your desired cookie settings in the cookie consent banner that opens.
The provision of personal data during the activated “JENTIS Essential Mode” is neither legally nor contractually required. However, we cannot improve and optimize our services without this information.
Please read the information on your right to object in accordance with Art. 21 GDPR in the sections “Your rights” and “Right to object”.
